Big business, no matter the industry or the nature of their work, has a sense of entitlement that can arguably be compared that of a big baby. They feel that search engines should kowtow to their demands because when people want to find out more, they should only get information from official channels. They feel that technology should be stifled if they threaten to cause the collapse of an existing business model.
Humans are a paradoxical species, trying to become complacent in patterns of their own choosing while despising it when they feel hidebound to the routine and the normal. They’re fond of making constructs that restrict their freedom, even as they revel in the ability to do as they please. In business, as in the rest of life, these constructs hinder people’s actions more than most seem to realize. The tr
Today, it can be argued that the failure of many comic books to stand out in the graphic novel industry is their failure to brand. There are two areas:
1. The characters – more often than not, comic book heroes follow the same format: characters possessing some sort of superpower/s; forming a group or a team; and evil antagonists possessing similar, if not greater powers than the heroes, thus setting the stag
I understand the delight in finding a new customer. When we get new people to do business with us, it feels like our efforts in wooing them have finally paid off. It also gives the quick impression that now that there are more clients, profit will also increase, thus, business will thrive.
However, I think it’s more stress-free to make the business boom from existing clients who are satisfied than to find new
We know how important it is to protect our brand. Not only is it critical to protect the reputation of our brand, but the we also need to protect our products from the dangers of counterfeiters. On some levels, especially to those who are not connected to the brand, counterfeiting may seem like harmless fun. After all, the consumer should be able to tell that the low quality item that he is purchasing isn’t r
There are times when a fresh, new start seems like the best thing to do for a brand. People are attracted to the new and the shiny, even though they’re wary of it at the same time. People are also prone to finding the mundane and ordinary to be dull, slowly trickling their motivation to work on it away over time. That fancy new ice cream maker isn’t going to be all that interesting once the customers ge
In the interest of keeping our own brands thriving and profitable for the long haul, it is educational to look at companies that have made it to the century mark. Sometime the lesson we learn will be to grow aggressively; other times we are taught that cautious restraint will carry us through the long haul. The most important thing we will observe is that quality and integrity, along with using our Microsoft Dynami
Just a few years ago, the branding strategy for many blue-chip companies was full of hype.
It wasn’t so much the product per se but the excitement generated by the product. Rather than focusing on the products, companies tried to project a “cool”, “hip”, “trendy” image for their brand. This was understandable because the bulk of consumer electronics, like cellphones and lap
One of the harder parts of business is getting people to trust the products that you offer. A brand is one way to get people to know and recognize a product as belonging to a particular company and therefore associate the branded product with the company’s reputation. Aside from good profits, one particular gauge of the success of a company is its recognition in the industry market. You might notice that people b
The ultimate goal of any salesperson is to sell a product or service. But sometimes salespeople need to know that not everything is acceptable when it comes to selling. As a salesperson, you need to know that some techniques in selling, such as always aim to close the deal and overcoming cold calling fears, are not all they’re cracked up to be. These days, clients have become wiser when it comes to dealing with
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Big Brands Aren’t Entitled To Anything
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Big business, no matter the industry or the nature of their work, has a sense of entitlement that can arguably be compared that of a big baby. They fe... -
Nietzsche and Niche
by admin with No Comments
Humans are a paradoxical species, trying to become complacent in patterns of their own choosing while despising it when they feel hidebound to the rou... -
Rebranding the Comic Book
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Today, it can be argued that the failure of many comic books to stand out in the graphic novel industry is their failure to brand. There are two areas... -
Why Selling to Existing Customers is Good
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I understand the delight in finding a new customer. When we get new people to do business with us, it feels like our efforts in wooing them have final... -
Downgraded Fakes
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We know how important it is to protect our brand. Not only is it critical to protect the reputation of our brand, but the we also need to protect our ...